Amber left her corporate job in Canada in the aftermath of 9/11 to better understand her Arab roots. The Arab world that was being portrayed in the media was so different than the one that she grew up with in her Lebanese/Canadian home. She thought that if she could show the side that she knew, it might help change perceptions in Canada, and beyond. She traveled to Lebanon, Palestine, Jordan and Syria making a variety of films and multimedia pieces for the CBC,UNRWA and other NGOs.
In 2009 she ended up at a street car speed trial race in Ramallah. To her surprise, there were five women competing confidently with and against the guys to the wild cheers of the crowd. Over the years since, she has deepened her relationships with the racers, striving to understand their motivations and struggles. In getting to know the Speed Sisters, she discovered lives far more similar to her own than she could have imagined – and a shared drive to be true to oneself, no matter the obstacles.
Amber is currently directing a documentary film about the Speed Sisters car racing team. The film is in production and has been supported by the Sundance Institute and Britdoc Foundation, among others. Her directorial debut short, Ghetto Town premiered at the 2009 Jerusalem International Film Festival and has been shown at film festivals round the world. Amber has also produced and directed films for organisations such as UNRWA, Defence for Children International and the British Consulate. Amber co-founded SocDoc Studios to produce films with a focus on social issues. She currently resides in Ramallah.